Sony Music Entertainment opens new VEVO-YouTube account for Vinka
Written by Lindah Nduwumwami on August 8, 2019
Since signing with Sony Music Entertainment in May 2019, Veronica Luggya Nakiyingi a.k.a Vinka has come off surprisingly quiet but the music is doing the talking and the changes are immediately visible. The latest addition to her music career is a new Vevo – YouTube account dubbed VinkaVEVO where she is to upload all her new music videos, all created by her new management at Sony Music. The first music video uploaded on the new channel is for her new song titled ‘My Baby’ which was released a few days ago to fulfill her pledge of a new video each month till 2020. The song was actually premiered on Saturday 3rd August 2019 on Tidal. It was consequently published on the new Vevo account under the proprietorship of Sony Music Entertainment Africa Ltd – (C) 2019 South Africa. Vevo-branded channels are frequently bigger than artists’ “official” ones. The JustinBieberVEVO channel on YouTube has over 46M subscribers with over 18.9 billion views today, a huge improvement since he moved on from his official channel.
Relatively, Vinka’s music has been uploaded on the Swangz Avenue YouTube channel in the past. Her most watched video on the channel is the ‘Overdose’ collabo with Voltage Music at 2.2M views.
In just three days, Vinka’s new video on her Vevo account has over 11,723 views and 656 subscribers already, something which spells virality. All this could play in the songstress’ favor.