DRAKE BREAKS STREAMING RECORDS WITH CERTIFIED LOVER BOY
Written by Rev Noni on September 6, 2021
Rapper Drake’s new album, Certified Lover Boy, broke major records on streaming platforms Apple Music and Spotify in its first weekend.
According to Apple Music in an Instagram post on Friday (Sept. 3), Drizzy’s CLB broke his own record for the most-streamed album in a single day. Sharing an image of the LP’s artwork of different pregnant women emojis, the caption reads, “@champagnepapi topped his own record. 🏆 #CertifiedLoverBoy is now the biggest album debut EVER on Apple Music, surpassing the record 6 God set with ‘Scorpion’ in 2018 #CLB.”
The LP garnered over 170 million streams within a 24-hour period. The album would eventually reach 1 billion global streams in a week.
Apple Music hasn’t officially announced the streaming totals just yet, but it has to be huge for them to make an announcement this early.
Meanwhile, CLB also broke Spotify’s record for the most-streamed album in a single day, surpassing Scorpion’s 132 million single-day streams, which was a record on the platform at the time.
These streaming numbers are a win for the Canadian rapper, in his longstanding battle with Kanye West. ‘Donda’ attracted nearly 100 million global streams within its first 24 hours on Spotify, ranking in third behind ‘Scorpion’ and ‘CLB’. On Apple Music, ‘Donda’ had just recently become the platform’s most-streamed album in a single day before it was knocked off by ‘Certified Lover Boy’.
Drake has continued to beef up his feud with West, leaking unreleased Kanye track ‘Life of the Party’ shortly after. The song sees Ye taking shots at Drake, and also features a verse by André 3000 that addresses West’s late mother Donda, asking her to share messages of love to his own mother, who passed away in 2013.