Highlights from Reach A Hand’s first-ever Performing Artists Conference
Written by Rev Noni on October 20, 2020
Reach A Hand Uganda held the first-ever Performing Artists Conference, a gathering that brought together over 60 artists, comedians, and creatives to connect, network, and learn. The conference followed the adverse effects COVID-19 had on the Ugandan economy and the world over, including creatives.
Recent estimates by the Ministry of Gender and Social Development indicate that artists across the creative value chain in Uganda lost at least 150 billion Uganda Shillings in income for the first two months of the lockdown.
“COVID19 has had severe effects on the lives of our cultural icons and the performing arts sector in Uganda, greatly affecting their livelihoods. The ban on public gatherings has made it nearly impossible for artists to earn money during the lockdown.” Humphrey Nabimanya, the Founder & Team Leader of Reach A Hand Uganda mentioned.
Reach A Hand Uganda believes it is important for these artists to be equipped with knowledge and information on how they can enterprise and thrive amidst the pandemic or any other unprecedented events in the future.
“This is a very brilliant idea because, at this very moment, everyone is lost. This is the right time for artists to face their challenges and better themselves by listening to people who have made it in life. Performing Artists need to understand life outside the music industry because life goes beyond just music.” Reach A Hand Uganda Cultural Icon, Geosteady mentioned.
The Performing Artists Conference brought together over 60 musicians, artist managers, and other performers to discuss topics including financial management, intellectual property, personal branding, and earning from Digital Distribution