Kalifah Aganaga loses accounts as he fails to pay social media handlers
Written by Lindah Nduwumwami on February 12, 2020
Local Dancehall/Ragga singer Sadat Mukiibi a.k.a Kalifah Aganaga is in trouble again this time for failure to meet his side of the bargain in a social media pages verification deal with top Digital Marketing Experts. The blue tick on most Ugandan celebrities’ pages does not come easy as several go out of their ways to do whatever is possible to verify their social media platforms. To speed up the process, and probably because some of them are unaware of how to request for the verification, most celebrities hire services from social media handlers and other Digital Marketing Experts to help them with the task. This was the same case for Kalifah Aganaga who hired the services of Brand Empire – a small company that handles social media campaigns and other digital marketing procedures for a couple of celebrities across East Africa. According to the news gathered by this website, Kalifah Aganaga met up with Brand Empire when they presented themselves with fresh and exciting ideas of how they can help him acquire blue badges on his social media platforms. His Facebook and Instagram accounts were to be managed, verified and monetized in a deal which the two parties agreed would cost $1000 (about UGX 3.7m), with $500 going for each of the two platforms.