Written by on August 30, 2021

TikTok has officially banned the Milk Crate Challenge from its platform due to concerns that the viral trend is promoting dangerous activity.

The challenge — which has people climbing up and down an unsecured pyramid made out of milk crates, often ending in catastrophic falls — gained popularity on the social media platform earlier this month.

While many of the videos appear to be posted on TikTok, they’ve also been shared on other platforms, including Facebook and Twitter.

As of last weekend, those who attempt to search #MilkCrateChallenge on TikTok will now find an error message that reads, “No results found. This phrase may be associated with behavior or content that violates our guidelines. Promoting a safe and positive experience is TikTok’s top priority.”

TikTok’s decision to ban the viral challenge comes after multiple reports of users being injured while attempting the trend.

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